WM blasted onto the market last season with the sensational breakout of Johanna at Balenciaga FW 09 which now means professional model hunters will be gleaning every last WM girl this season. That search will be well rewarded as the agency has proven itself to be extremely forward thinking in its image management activities. From the Sin City/anime cool of the package design which packages the girls as “super-heroines” to the multi-digital platforms that puts the agency on the cutting edge of fashion marketing right to the fresh roster of newcomers on offer , WM goes full blast in making sure last season’s momentum will be maintained. Luca has proven herself a runway champion in the past so it will be very exciting to see her in circulation in Paris. Alla, Galya , Hanelle and Sanya already have a crackle going among clients which means the early jump by WM could very well see a blue chip moment for its choice new faces.
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