PIERRE WINTHER

Winther is an inventor and director of illusion and has carried out his prestigious and powerful trademark style through international advertising campaigns, music videos and editorials. For the last decade his work has received large audiences worldwide.
His cinematic artstyle, grasp of storytelling and his vivid sense of atmosphere and scenic compositions has resulted in several award-winning advertising campaigns where Winther has functioned as the creative director as well as the photographer.
Since Winther’s style is more about directing sequences and telling stories than composing stills, his strongest characteristic is his idea conception - using the photography as a primary tool of expression. Often Winther’s images reveal only fragments of the stories and concepts they point to, and they seem to be hiding an abundance of fantasy existing beyond their limiting frames. Being timeless, Winther’s images are infinite art-pieces.
The ideas and stories that Winther is telling take place somewhere between the still image and an imaginary world that never stops. A significant feature in Winther’s commercial art is making his concepts and photography the celebrated lead character rather than subordinating to a product label.

pierrewinther.com